Tata Group case, written by IIM Bangalore and IIM Tiruchirappalli faculty, wins top honours at 2016 EFMD Case Writing Competition


The awards ceremony will take place on the 7th of June in Berlin

23 May, 2017, Bengaluru: A two-part Tata Group case, co-authored by J. Ramachandran, Professor of Strategy, IIMB Chair of Excellence and Bain Fellow at Indian Institute of Management Bangalore, K S Manikandan, Associate Professor of Strategy, Indian Institute of Management Tiruchirappalli, and K Rajyalakshmi, formerly Research Associate at Indian Institute of Management Bangalore, has won the EMFD Case Wrinting Competition 2016. This year was a record for the number of entries received and the quality was exceptionally high. The Tata Group case won the award in the category ‘Indian Management Issues and Opportunities’.

The European Foundation for Management Development (EFMD) is an international not-for-profit association, based in Brussels, Belgium. It is Europe’s largest network association in the field of management development and it has over 800 member organizations from academia, business, public service and consultancy in close to 100 countries. EFMD provides a forum for networking in management development.

The awards ceremony will take place on the 7th of June in Berlin, Germany.

The first of the two-part case, titled ‘Ratan Tata Case’ focuses on Ratan Tata’s leadership of the Tata Group, from 1991 to 2012. Written by K S Manikandan, K Rajyalakshmi and J Ramachandran, this part of the case narrates the Tata Group history and traces the early years of the Tata Group, its management philosophy, the leadership years of its legendary chairman JRD Tata, the DRAMATIC transformation under Ratan Tata’s leadership and passing the baton to Cyrus Mistry as Chairman of the Group in late 2012.

The second part, titled the ‘Cyrus Mistry Years Case’, co-authored by K S Manikandan and J Ramachandran, describes Cyrus Mistry’s leadership of the Group until it ended abruptly with his sudden removal as Chairman of Tata Sons on October 24, 2016, and the reinstatement of Ratan Tata as Interim Chairman.

We are delighted with this recognition. Diversified business groups, which are widely prevalent in emerging economies, are an important organizational form as they defy received view that unrelated diversification is value destructive. This two-part case study based on an exemplar business group based in India, an emerging economy, is apt for MBA and Executive MBA courses on Corporate Strategy and Strategy in Emerging Markets,” said Prof. J Ramachandran.

For the last thirty years, EFMD has been organising its yearly case writing competition. With a wide selection of categories that focus on specific issues, as well as specific regions of the world, the aim of the EFMD case competition is to encourage and support the writing and creation of new and innovative case material.

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Is AirBnB disrupting the hotel industry? Probably not yet

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Prithwiraj Mukherjee
Assistant Professor of Marketing
IIM Bangalore

Do you run a hotel, or a hotel booking website or service? In that case, you have probably heard about the sharing economy, and the impending threat of AirBnB, an online service that allows homeowners around the world to rent out their apartments to travellers for low rates.

Other instances of the sharing economy are services that allow freelancers to earn money by becoming part-time cab drivers, grocery delivery personnel or do other jobs in their spare time. In fact, even the ubiquitous bitcoin, now both valuable and infamous for being the choice of many unsavoury characters, is a product of the sharing economy — bitcoins can be “mined” or generated by letting out your idle computer to large computing projects across the world.

Article By Prithwiraj Mukherjee, Assistant Professor of Marketing at IIM Bangalore.

Read other Anchors and Prospects pieces @ Is AirBnB disrupting the hotel industry? Probably not yet

Kiran Mazumdar-Shaw Felicitated with ‘AWSM Award for Excellence 2017’ by The Feinstein Institute for Medical Research, USA


08 May, 2017: Kiran Mazumdar-Shaw, Chairperson & Managing Director of Biocon Ltd., and Chairperson, IIM Bangalore, has been honoured with the ‘AWSM Award for Excellence 2017’ by the Advancing Women in Science and Medicine (AWSM) wing of The Feinstein Institute for Medical Research, USA. She is the first Indian woman to win this prestigious award that is dedicated to celebrating outstanding women in science and medicine.

Ms. Mazumdar-Shaw received the award at the 6th Annual AWSM Awards held in New York City, on May 4, for the impact she has made as an entrepreneur and humanist to healthcare globally and for serving as a role model for women in medicine and science.

On the occasion, Ms. Kiran Mazumdar-Shaw, said: “I am honoured to receive the ‘AWSM Award for Excellence 2017’ and consider it a great privilege to be in the company of inspiring women scientists who have made deep and path-breaking contributions in the field of science and medicine. I thank the Feinstein Institute’s Advancing Women in Science and Medicine (AWSM) organization for this award and dedicate it to the thousands of women scientists all around the world who are working passionately to make a difference to global health.”

More recently, Ms. Kiran Mazumdar-Shaw was featured on ‘The Medicine Maker Power List 2017’ for the third consecutive year. This year she was ranked amongst Top 3 ‘Business Captains’ and ‘Overall Top 10’ for her global influence. ‘The Medicine Maker Power List’ is an index of the 100 most influential people across the globe in the field of medicine and Ms. Mazumdar-Shaw has been recognized for her contribution to the world of medicine as an entrepreneur and leader.

Each year, AWSM honours a woman who has made a difference to biomedical science. Past recipients include Drs. Anne Young, Laurie Glimcher, Cori Bargmann, and Jennifer Doudna.

AWSM is an organization of female scientists at the Feinstein Institute for Medical Research, a private, non-profit institution. It runs research programs focusing on immunology, inflammation, neuroscience, and behavioural medicine. AWSM is passionate about developing and implementing transformative research programs focussed on improving human health.

About The Feinstein Institute for Medical Research:

The Feinstein Institute for Medical Research is the research arm of Northwell Health, the largest healthcare provider in New York. Home to 50 research laboratories and to clinical research throughout dozens of hospitals and outpatient facilities, the 3,500 researchers and staff of the Feinstein are making breakthroughs in molecular medicine, genetics, oncology, brain research, mental health, autoimmunity, and bioelectronic medicine – a new field of science that has the potential to revolutionize medicine. For more information visit: FeinsteinInstitute.org.

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Consultation, transparency, feedback, flexibility, cost-effective measures and deployment of tech are key to a robust Public Policy system: Dr. Subhash Chandra Khuntia


The Chief Secretary of Karnataka holds forth on skills necessary for public servants to create a strong and sustainable Public Policy system during the inauguration of the PGPPM batch of 2017-18 at IIMB

1 May 2017, Bengaluru: “In many a case, Public Policy is created as a knee-jerk reaction. The consequences of such policies are not thought out in advance and hence prove to be patchwork solutions. Actually, we need sustainable solutions, and hence should do proper analysis of policies, create robust systems and thereby prevent lot of disasters,” said Chief Guest Dr. Subhash Chandra Khuntia, Chief Secretary, Government of Karnataka, while delivering his keynote speech at the inauguration of IIM Bangalore’s Post Graduate Programme in Public Policy & Management (PGPPM) 2017-2018 batch today (Monday).

Dr. Chandra gave a detailed exposition of Public Policy and its usage across the world. Talking about the increased role of Public Policy in our country, he said: “Public Policy as a subject needs a lot of encouragement in a country like India where we are evolving policies constantly. As we are developing and aspirations are increasing in the democratic setup, new activities are getting added to the portfolio of the government. The scope of activities in the public space is increasing too. Poverty, malnutrition, health facilities, lack of clean drinking water, illiteracy, infrastructure – these are the areas that need a lot of focus. There is a lot of change in public administration in the country with various partnerships, like those with NGOs, PPPs, etc. Technology is changing too and we need to harness it for our advantage. However, new problems have cropped up due to technology which need to be mitigated. All these lead to a larger role of public servants.”

Dr. Khuntia listed important skills of public servants to create a strong and sustainable Public Policy system. “Governance systems need to be more effective and efficient. Also, Public Policy needs to be such that it gives maximum benefit to maximum numbers. If policy is aimed to serve a particular group, then it should be ensured that it is not disadvantageous to other groups. If not, then adequate steps should be taken to minimize such problems. Diverse interests should be converged to serve the larger public interest and the society as a whole. Wide-scale consultation should be at the heart of such Public Policy formulations.

Flexibility is another important consideration in any Public Policy, to keep up with the changing environment. Also, Public Policy has to be cost effective. There should be a felt need for policies through public awareness and it should maintain balance. To manage political executives while framing Public Policy is another important skill of public servants. Moreover, a feedback loop has to be built to further improve policies that have already been formulated. It is also good to create transparency and good public debate, and involve as many people as possible. All these will avoid patchwork solutions in Public Policy,” he explained.

To the incoming PGPPM class, Dr. Khuntia said, “This course at IIMB will equip you with analytical powers, enable you to look at policies from the point of view of different stakeholders, and help you in formulating and implementing public policy in an analytical and objective manner.”

Earlier in the day, Prof. Gopal Naik, Dean, Faculty, IIMB, said: “The PGPPM was started with the objective to increase the capacity of the government, look at policy-related problems and find solutions for them through research. The programme also teaches the participants to address problems by using data. We have had more than 400 candidates graduating from the programme so far, and such professionals have benefitted both the central and the state governments. Graduates of this programme have contributed to the betterment of government working by bringing in innovative processes.”

Offering his best wishes to the new students, Prof. Naik said, “Our curriculum, data analysis technique and user-oriented methods will surely make your journey here at IIMB a rewarding one and enhance your knowledge.”

While welcoming the new batch, Prof G. Raghuram, Director, IIMB, said that the programme could be a transformational experience for them, covering myriad areas. “The important thing is to learn from the inputs from the faculty and use it in your own reflection. What I see happening in various domains of government is the issue of less government and more governance. Public Policy involves a bit of marketing also, hence understanding the client system for marketing is important”. He gave the example of the compulsory one-year rural stint for doctors and said the challenge is to incentivize the rural stint and motivate the doctors for national development. “How to evoke felt need, development of infrastructure, bringing in policy analysis systems, consideration for different stakeholders – these are other areas of development.”

Listing the pluses of being a student at IIM Bangalore, Prof. Raghuram said, “While you are here, you will realize that apart from faculty who will be associated with you, there is a much larger faculty base here. There are very many interesting projects going on at the institute associated with tele education, microfinance, mid-day meals, data analytics, health, etc. Faculty at IIMB is working across domains which are extremely relevant to public policy, so make the most of your time here with us.”

Click here for the photo gallery

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Future of Globalization: Integration and Competitiveness


Rupa Chanda
Economics & Social Sciences
RBI Chair in Economics

To coincide with the fifth anniversary of the Global Network for Advanced Management in April 2017,Global Network Perspectives asked faculty across the 29 schools in the network: “What do you think the future of globalization looks like? How will this affect the economy in your country or region? How is your school preparing students for this world?” On April 20, in a session at the Global Network for Advanced Management Fifth Anniversary Symposium, a panel of experts, including former U.S. Secretary of State John Kerry, will lead a discussion of the future of globalization and the implications for business and management education. Watch the discussion live.

What do you think the future of globalization looks like?

Is globalization on the retreat? Brexit, Donald Trump’s election, and the resurgence of right-wing, nationalist parties around the world have made us question our earlier optimism about the future of an open global economic order. A critical reevaluation of what globalization has delivered and how it has been managed is certainly warranted. In my view, however, globalization will endure, though at a more moderate pace and in a more uncertain and volatile manner, where we alternate between periods of globalization and de-globalization—much as in a business cycle with its peaks and troughs. The two currents may also at times run together, and the friction between growing cross-border activities which require global governance frameworks and national political systems which wish to preserve their sovereignty will only grow.

This view of an alternating and at times co-existing form of globalization is based on two factors—technology and demographics—which I believe will be the key drivers shaping our world in the future, and which are irreversible. Both these forces inherently contain within themselves the seeds of both globalization and de-globalization. While technology will continue to spur the dispersion of production of goods, services, and ideas across geographies and further the growth of global value chains, it will simultaneously also act as a disruptive force within and across countries by accelerating changes in the methods of production, delivery, ideation, and the associated distribution of economic and social benefits.

Likewise, while demographic imbalances across countries—with the associated implications for wages, production costs, and comparative advantage, will continue to spur outsourcing, foreign direct investment and the international mobility of students and workers—they will simultaneously sow the seeds of protectionism, nationalism, anti-immigration sentiments, and xenophobia, and pose threats to national security and culture. Demographics are also likely to result in a longer-term slowdown in growth and productivity in some parts of the world, thus altering the economic balance across countries and creating heighted concerns over the loss of economic and political supremacy.

How will this affect the economy in your country or region?

India stands to be adversely affected by the current wave of protectionism and anti-immigration, especially at a time when it is focusing on enhancing participation in global production networks, improving its business environment, and skilling its manpower to realize its demographic dividend and tap the opportunities thrown up by the global market. Although India is less integrated than many other countries in the region and thus may not be as adversely affected by de-globalization as others, it still needs an open global economic order in terms of movement of goods, capital, technology, ideas, and people to sustain and improve its growth prospects. Recent developments such as the stricter conditions on skilled immigration visas in the U.S. or the U.S. trade review, which targets countries like India on issues of intellectual property, state subsidies and tariff and non-tariff barriers are of concern to major sectors of the Indian economy.

Such developments may give rise to two possibilities. On one hand, they may lead Indian companies to re-examine existing strategies and consider new markets and business models and the Indian government to re-examine some of its distortive practices, focus more on competitiveness, and give a renewed thrust to multilateral, regional, and bilateral discussions. On the other hand, such global currents may lead to more calls for protectionism, retaliation, and incentive-based policy support for industry in India. Most likely, mirroring the global trends, both of these dynamics will play out in India as well, depending on the sectors and issues concerned. The challenge for Indian business and the Indian government will be to continue with recent efforts toward integration and global competitiveness, against the current headwinds of de-globalization.

How is your school preparing students for this world?

Recognizing the importance for any manager of understanding and confronting global issues and challenges, the Indian Institute of Management Bangalore has been making concerted efforts to provide its students, across all programs, with global exposure. IIMB has an exchange program that enables students to spend one term learning at foreign partner institutions in Europe and the U.S., and also brings foreign students from these partner schools to our campus. There are courses such as Business Planning for International Markets which provide IIMB students with an opportunity to spend some time in countries such as China, the UAE, Singapore, Israel, Vietnam, and Japan, and to work on projects targeted to those markets.

There are also global immersion modules with partner institutions in Asia, Europe, and the U.S., where students learn from policymakers, industry chambers, and overseas businesses. Students participate in global case and writing competitions where they confront issues of global concern. They intern with global Indian and foreign companies and get exposure to their global strategies and practices. There are courses which specifically address themes such as cross-cultural management and international business strategies, as well as courses which highlight the current economic scenario and provide perspectives on global developments and their impact on global and Indian businesses. The objective of all these efforts is to make our students capable of operating across cultural, economic, and geographic boundaries so that they can become effective and sensitive managers and global citizens.

Article Published @ Future of Globalization: Integration and Competitiveness

2 PGPEM students, from IIMB, work with AP Govt. on IPR framework to strengthen its Innovation & Start-up Policy


Mentored by Prof. A Damodaran, Anitha Botta and Jyothi Ganiger, from the PGPEM Class of 2016, are working on ways to safeguard innovators’ ideas, open up new revenue streams, create job opportunities and contribute to economic growth.

17 April 2017, Bengaluru: Two students from IIM Bangalore’s Post Graduate Programme in Enterprise Management (PGPEM) Class of 2016, Anitha Botta and Jyothi Ganiger, have begun a project with the Government of Andhra Pradesh in the area of IPR in order to further strengthen the existing Innovation and Start-up policy in the state of Andhra Pradesh.

As part of their course at IIM Bangalore, Anitha and Jyothi had made a detailed study of the existing AP Innovation & Start-up Policy 2014-2020. They then made a proposal to the Andhra Pradesh government, expressing their interest to work on the identified gaps in the existing policy such as connecting the existing AP Innovation & Start-up Policy to an IPR system, addressing funding of start-ups and entrepreneurs in particular at seed and early stages, and a roadmap for innovation.

Anitha and Jyothi went on to have a meeting with P. Pradyumna, IAS (2004), Joint Secretary to the Chief Minister of Andhra Pradesh, and K. Vijayanand, IAS, Joint Secretary for Information & Technology Electronics & Communication, Govt. of Andhra Pradesh, where they explained why it was necessary to address the identified gaps and how it could help the State and the innovation ecosystem.

They have now got cracking on a 4-month project on connecting the existing AP Innovation & Start-up Policy 2014-2020 with a new IPR framework, under the guidance of Professor A Damodaran, IPR Chair on IP Management (MHRD) at IIMB and faculty in the Economics & Social Sciences area.

We were interested in Innovation and Intellectual Property Rights. We were aware that the Government of Andhra Pradesh is aggressive in promoting start-ups and innovation,” said Jyothi.

Anitha further explained, “We made a study of the current AP Innovation and Start-up Policy 2014-2020, and identified that Intellectual Property Rights were not being addressed fully. IPR not only safeguards innovators’ ideas, but also opens up new revenue streams, creates job opportunities and contributes to economic growth. National IPR policy alone will not suffice and it is important to have a solid IPR framework as part of every state innovation and start-up policy.”

Jyothi and Anitha submitted a proposal to include an IPR framework to the existing AP Innovation & Start-up Policy 2014-2020 that could enhance the destination advantage of AP state and support MSMEs to innovate and develop their IPs through the process of commercialization. “The proposal was appreciated, accepted and we are now working on the project. Our final report should be ready in four months,” added Anitha.

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IIMB welcomes 78 students to the two-year Post Graduate Programme in Enterprise Management (PGPEM) on April 08, 2017

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Photo Gallery: PGPEM 2017-19 Inauguration

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Prof. G Raghuram, Director, IIMB, lights the ceremonial lamp to inaugurate Post Graduate Programme in Enterprise Management (PGPEM) batch 2017-19 on April 8, 2017. (L-R) Vinay and Puneet Khurana; PGPEM 2017-19; Prof. G Raghuram; Debahuty, PGPEM 2017-19; Ramya Tarakad Venkateswaran, PGSEM Alumna & Faculty, IIM Calcutta; Dr. Seema Gupta, Chairperson, PGPEM, IIMB.

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Dr. Seema Gupta, Chairperson, PGPEM, IIMB, welcomes the incoming students.

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Ramya Tarakad Venkateswaran, PGSEM Alumna & Faculty, IIM Calcutta, delivers the inaugural address.

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Prof. G Raghuram, Director, IIMB, shares his insights about industry needs and the programme.

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Prof. Sourav Mukherjee, Dean of Academic Programmes, IIMB, gives an overview of the programme and life at IIM Bangalore.


The PGPEM Batch of 2017-19.

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